Lamine Yamal No.10 Jersey Shatters Sales Records – Nearly $12M in Just 48 Hours
Barcelona’s teenage prodigy Lamine Yamal is not only making history on the pitch but also creating a commercial storm off it. Within just two days of launching his new No.10 FC Barcelona jersey, nearly 70,000 units were sold worldwide, generating close to $12 million in revenue. This unprecedented demand has set a new record in the history of Barça merchandise sales.
Record-Breaking Sales in Barça Stores
The Lamine Yamal No.10 jersey has become the fastest-selling product ever in FC Barcelona’s official stores, surpassing all previous merchandise launches. According to reports, Nike — the club’s official kit manufacturer — released an initial global batch of 70,000 jerseys, distributed across 170 countries in lots of 2,300 units each.
In Barcelona alone, fans rushed to official outlets, with some stores reporting 400 sales in just 48 hours. Staff described the demand as “absolutely crazy,” though stock remains available thanks to Nike’s advanced logistics.
A Pricey but Must-Have Jersey
The hype comes with a cost, as prices for the Yamal No.10 kit vary depending on the edition:
Kids version: $134
Standard adult version: $157
Elite (player edition): $215
The kids and standard editions are dominating sales, while the premium elite jersey has found strong popularity among international fans, particularly in Asia.
Nike Gears Up for Global Demand
With the initial stock nearly gone, Nike has already confirmed new production batches to meet the unstoppable global demand. Club sources have assured that logistics are under control and no long-term shortages are expected.
This momentum signals not just the popularity of Yamal, but also the growing influence of Barcelona as a global brand.
Lamine Yamal: From Wonderkid to Global Icon
At just 17, Lamine Yamal has become the youngest player ever to wear Barcelona’s iconic No.10 shirt, previously worn by legends like Lionel Messi, Ronaldinho, and Rivaldo. His meteoric rise, both as a footballer and as a marketing sensation, highlights his potential to become the face of Barcelona’s new era.
For the club, the financial impact is already huge. Every jersey sold strengthens Barça’s revenue stream, offering a much-needed boost amid ongoing financial challenges.