TWICE to Lead 2025 Victoria’s Secret Fashion Show
K-pop sensation TWICE is marking its 10th anniversary in dazzling style. The chart-topping girl group from JYP Entertainment has been chosen to headline the 2025 Victoria’s Secret Fashion Show in New York City — a major highlight in what’s already been a remarkable year for the group.
The announcement comes as TWICE continues to enjoy a historic run on the Billboard 200 with their fourth studio album, THIS IS FOR. The record has remained on the chart for 12 straight weeks, making it the group’s longest-charting release to date. As of October 7, it holds steady at No. 180, reinforcing TWICE’s reputation as one of the most influential and enduring female acts in modern pop.
A Year of Milestones
The group’s success with THIS IS FOR surpasses their previous Billboard achievement with the 2023 mini-album READY TO BE. Beyond album sales, TWICE continues to shine on the Billboard Artist 100, where they’ve spent an impressive 63 weeks — the longest streak ever for a K-pop girl group.
Taking Over the Victoria’s Secret Stage
The upcoming Victoria’s Secret Fashion Show 2025 will see TWICE performing as the main headliner, alongside stars like Karol G, Madison Beer, and Missy Elliott. The event will stream live on October 15 at 7 p.m. ET, bringing together fashion, music, and pop culture on one glamorous stage.
Members Nayeon, Momo, Tzuyu, and Jihyo shared their excitement about the invitation, saying,
> “We’re beyond grateful to be part of such an iconic show. It’s a beautiful way to celebrate our 10th anniversary and connect with ONCE around the world before our 2026 tour.”
Eyes on the 2026 World Tour
As the group celebrates a decade together, TWICE is already preparing for their 2026 world tour, which kicks off on January 9 at Rogers Arena in Vancouver, Canada. The tour will cover North America, Europe, and the UK, promising to bring their signature energy and polished performances to fans worldwide.
Earlier this year, TWICE made headlines for renewing their contract with JYP Entertainment, a rare achievement in K-pop where few groups remain intact after ten years. Each member has also taken on solo projects, and their Japanese subunit MiSaMo (Mina, Sana, and Momo) has gained success of its own, showcasing the group’s versatility and global appeal.
A Legacy Built on Firsts
Over the past decade, TWICE has continually pushed boundaries and set new standards in the global music scene. From becoming the first K-pop girl group to perform on the main stage at Lollapalooza to breaking streaming and chart records, their rise has been nothing short of phenomenal.
Currently sitting at No. 83 on the Billboard Artist 100, TWICE holds the record for the most weeks charted by any K-pop girl group, underscoring their lasting impact and passionate international fanbase.
As TWICE steps onto one of fashion’s most iconic stages, they aren’t just performing — they’re cementing their place in pop culture history. With a decade of success behind them and a massive world tour ahead, TWICE shows no signs of slowing down.